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Current Market Values for Rolex Watches in Q3 2022

Is it a good time to sell, buy, or keep pre-owned Rolex watches?

Celine SimonAug 16, 2022

Like all markets right now, the pre-owned high-end watch market is going through some volatility. After all, luxury goods are not immune to factors such as inflation, a possible recession, and global supply shortages. It can even be argued that luxury items are the most vulnerable during times of economic uncertainty.

While Rolex boutiques are still empty and demand strong, there’s no question that the secondary watch market is going through a correction. Some Rolex prices have plunged quite a bit since the peak prices we witnessed earlier this year in March and April 2022.

So, we thought now is a good time to take a closer look at the current market values for some popular Rolex watches and see how those prices compare to both retail prices (spoiler: they’re still much higher) and the peak prices that we saw five short months ago. If anything, a clearer understanding of the data (note, all prices are in US Dollars) can help you decide if now is a good time to hold on to, sell, or buy pre-owned Rolex watches.

Daytona (Image: Rolex)

Rolex Daytona

The newest generation of the steel Rolex Daytona chronograph was released in 2016, featuring a new black Cerachrom ceramic bezel on its 40mm case and the option between a black dial and a white “Panda” dial. This steel Daytona ref. 116500LN became the poster child for inflated Rolex prices on the secondary market, and it continues to be the most coveted modern sports watch in the brand’s catalog. The full yellow gold Daytona models are also performing strong on the market, particularly the green dial “John Mayer” version.

Daytona 116500LN Black Dial

  • Rolex Daytona 116500LN Black Dial
  • Retail Price: $14,450
  • March 2022 Average Market Price: $43,600
  • August 2022 Average Market Price: $33,700
  • Market price has decreased by 23% since March 2022 but is still 132% above MSRP

Daytona 116500LN White Dial

  • Rolex Daytona 116500LN White Dial
  • Retail Price: $14,450
  • March 2022 Average Market Price: $50,000
  • August 2022 Average Market Price: $37,600
  • Market price has decreased by 25% since March 2022 but is still 158% above MSRP

Daytona 116508

  • Rolex Daytona 116508
  • Retail Price: $37,550
  • March 2022 Average Market Price: $115,000
  • August 2022 Average Market Price: $78,300
  • Market price has decreased by 32% since March 2022 but is still 109% above MSRP
GMT-Master II (Image: Rolex)

Rolex GMT-Master II

Rolex began rolling out the newest generation of the Rolex GMT-Master II in 2018, featuring new case metals, bezel colors, and movements. New GMT-Master II models have continuously joined the lineup since, each becoming so popular that buyers are willing to pay high premiums on the secondary market to own one. You’ll often hear these GMT-Master II watches referred to by their bezel colors, whether it’s the blue and red “Pepsi,” blue and black “Batman,” or black and brown “Root Beer.”

Rolex GMT-Master II “Pepsi” 126710BLRO

  • Rolex GMT-Master II “Pepsi” 126710BLRO
  • Retail Price: $10,550
  • March 2022 Average Market Price: $30,000
  • August 2022 Average Market Price: $22,800
  • Market price has decreased by 24% since March 2022 but is still 116% above MSRP

Rolex GMT-Master II “Batman” 126710BLNR

  • Rolex GMT-Master II “Batman” 126710BLNR
  • Retail Price: $10,550
  • March 2022 Average Market Price: $24,700
  • August 2022 Average Market Price: $19,800
  • Market price has decreased by 20% since March 2022 but is still 88% above MSRP

Rolex GMT-Master II “Root Beer” 126715CHNR

Submariner (Image: Rolex)

Rolex Submariner

The newest generation of the Rolex Submariner was released in 2020, complete with larger-than-before 41mm cases, new movements, and revamped colorways. As expected, these famous Rolex diving watches became must-haves immediately and prices skyrocketed on the secondary market.

Rolex Submariner 124060

  • Rolex Submariner 124060
  • Retail Price: $8,950
  • March 2022 Average Market Price: $16,300
  • August 2022 Average Market Price: $13,700
  • Market price has decreased by 16% since March 2022 but is still 53% above MSRP

Rolex Submariner 126610LN

  • Rolex Submariner 126610LN
  • Retail Price: $10,100
  • March 2022 Average Market Price: $18,100
  • August 2022 Average Market Price: $15,300
  • Market price has decreased by 15% since March 2022 but is still 51% above MSRP

Rolex Submariner 126610LV

  • Rolex Submariner 126610LV
  • Retail Price: $10,600
  • March 2022 Average Market Price: $25,100
  • August 2022 Average Market Price: $19,700
  • Market price has decreased by 22% since March 2022 but is still 86% above MSRP
Sea-Dweller (Image: Rolex)

Rolex Sea-Dweller

On the 50th Anniversary of the Sea-Dweller in 2017, Rolex introduced a brand new model with a larger-than-ever before 43mm case, red text on the dial as a nod to the original reference, and a new movement. Two years later, a brand new two-tone yellow gold and steel Sea-Dweller joined the catalog — a first for Rolex’s professional saturation diving watch collection. While the Sea-Dweller is much more of a niche product than its famous sibling, the Submariner, it still is a popular Rolex sports watch that has a market value that’s higher than retail prices.

Sea-Dweller 126600

  • Sea-Dweller 126600
  • Retail Price: $12,950
  • March 2022 Average Market Price: $17,900
  • August 2022 Average Market Price: $15,500
  • Market price has decreased by 13% since March 2022 but is still 20% above MSRP
Yacht-Master (Image: Rolex)

Rolex Yacht-Master

Rolex has been focusing a lot of attention on the nautical inspired Yacht-Master collection in recent years by adding new sizes, case materials, and bracelet options. However, the 40mm Yacht-Master remains the flagship option and its sporty yet luxurious good looks has helped to propel it as popular Rolex sports watch to own.

Yacht-Master 126622

  • Yacht-Master 126622
  • Retail Price: $12,350
  • March 2022 Average Market Price: $18,900
  • August 2022 Average Market Price: $16,200
  • Market price has decreased by 14% since March 2022 but is still 31% above MSRP

Yacht-Master 126655

  • Yacht-Master 126655
  • Retail Price: $28,050
  • March 2022 Average Market Price: $39,600
  • August 2022 Average Market Price: $33,900
  • Market price has decreased by 14% since March 2022 but is still 21% above MSRP
Explorer (Image: Rolex)

Rolex Explorer & Explorer II

While they share almost identical names, the Explorer and Explorer II are far from similar. The first, the Explorer, is an understated and compact 36mm watch that houses a minimal time-only dial with oversized Arabic numerals at 3, 6, and 9 o’clock. The latter, the Explorer II, is a generously sized 42mm GMT watch that displays two time zones, along with a date window. Yet, these are both adventure-ready Rolex watches that command premiums on the secondary market.

Explorer 124270

  • Explorer 124270
  • Retail Price: $7,200
  • March 2022 Average Market Price: $10,400
  • August 2022 Average Market Price: $9,300
  • Market price has decreased by 11% since March 2022 but is still 29% above MSRP

Explorer II 226570 Black Dial

  • Explorer II 226570 Black Dial
  • Retail Price: $9,500
  • March 2022 Average Market Price: $14,400
  • August 2022 Average Market Price: $12,700
  • Market price has decreased by 12% since March 2022 but is still 34% above MSRP

Explorer II 226570 White Dial

  • Explorer II 226570 White Dial
  • Retail Price: $9,500
  • March 2022 Average Market Price: $15,400
  • August 2022 Average Market Price: $13,600
  • Market price has decreased by 12% since March 2022 but is still 43% above MSRP
Oyster Perpetual (Image: Rolex)

Rolex Oyster Perpetual

The Oyster Perpetual has been a mainstay of the Rolex catalog since 1931 and features two of the company’s most important innovations: a waterproof “Oyster” case and an automatic “Perpetual” movement. Among all of Rolex’s watches, the entry-level Oyster Perpetual was never the star — well, until 2020 that is, when a batch of new Oyster Perpetual watches with super colorful dials were released. The Oyster Perpetual is now one of Rolex’s hottest watches, particularly those with turquoise dials.

Oyster Perpetual 126000 Turquoise Dial

  • Oyster Perpetual 126000 Turquoise Dial
  • Retail Price: $5,800
  • March 2022 Average Market Price: $24,800
  • August 2022 Average Market Price: $18,800
  • Market price has decreased by 24% since March 2022 but is still 224% above MSRP

Oyster Perpetual 126000 Candy Pink Dial

  • Oyster Perpetual 126000 Candy Pink Dial
  • Retail Price: $5,800
  • March 2022 Average Market Price: $15,800
  • August 2022 Average Market Price: $14,000
  • Market price has decreased by 11% since March 2022 but is still 141% above MSRP

Oyster Perpetual 124300 Green Dial

  • Oyster Perpetual 124300 Green Dial
  • Retail Price: $6,150
  • March 2022 Average Market Price: $17,300
  • August 2022 Average Market Price: $13,200
  • Market price has decreased by 24% since March 2022 but is still 115% above MSR